aeryfairy apothecary

Brand Design

Black and white floral graphic with the words 'celebrating' and 'aspirational' written in decorative script.

AeryFairy Apothecary is a safe space for modern mystics, dreamers, and believers.

What began as a passion project evolved into a small business blending Law of Attraction with self-care. Its products serve as tangible tools to support spiritual growth and help customers align with their desires.

The name AeryFairy is inspired by the British term “airy fairy,” often used to describe something impractical or idealistic—acknowledging that the brand’s philosophy may not resonate with everyone.

The logo features florals and a handwritten typeface, reflecting the earthy, handmade nature of the products.

APOTHECARY FOR MODERN MYSTICS

Manifestation Oils

Six small glass bottles with dropper caps, labeled with different colors and names, containing manifestation oils.

Manifestation Oils are an energetic blend of plants, herbs, and intentions to create a supercharged mix to help you attract various desires. They are the highlight and core of my brand identity.

"energy as color"

Brand Theme

In the beginning, the design for AeryFairy Apothecary was reminiscent of antique & cottage-core, similar to that of an old Fairytale book.

As I grew with the brand, I began to see AeryFairy as Energy that is represented by various colors.

01 lucky star

Rainbow hues that depict the possibility of hope, luck, and a bright future.

Blurred gradient background with pastel colors including pink, blue, green, and yellow.
Label for 'Lucky Star Manifestation Oil' with a rainbow-colored background, describing it as an oil for attracting luck, expansion, positivity, and good fortune.

Soft shades of blue that resemble clouds and ocean waves as the ideal representation for going with the flow and releasing control.

02 tranquil
Abstract blue and white cloud-like formations in the sky.
Label for 'Aerry Fairy Tranquil Manifestation Oil' with a description of its benefits for reducing stress and promoting inner peace.

Delicate waves of soft pinks showcase the energy of love through symbolizing receptivity, kindness, and warmth.

03 love
Abstract background with pink and white gradient colors.
Pink and purple gradient background with black text describing a love manifestation oil, its purpose, and benefits. 
04 cash flow

The saturated spot with orange and yellow hues amidst a neutral blue speaks of risk-taking & passion, to which generosity is magnetized.

Blurred image with a bright central area and a gradient background, resembling a sunset or sunrise.
A colorful gradient background with black text promoting 'Cash Flow Manifestation Oil' by 'aery fairy', claiming it attracts money luck, business success, self-belief, and new ideas, aligning with abundance and life calling. 
05 bad bitch

Bold feminine energy is being shown by neon and soft shades alike. This represents the duality of a woman’s nature. Confident, vibrant yet alluring and contained.

Abstract colorful gradient background with pink, purple, yellow, and orange hues.
Label for 'Bad Bitch Manifestation Oil' with a rainbow gradient background, mentioning it uplifts divine feminine spirit and energy, and encourages confidence, creativity, respect, and self-love. 
05 no bad juju

The juxtaposition between shades of purple and orange visually depict the ebb and flow of life. Light cannot exist without the dark and vise-versa.

Blurred gradient sky during sunset or sunrise with pink, purple, and blue colors.
Label for 'No Bad Juju' manifestation oil, with purple to pink gradient background, black text describing its use for protecting energy, dismissing negativity, and dispelling curses.