APRICUS SKIN

Brand Concept + Mockup

Text that reads 'Applications are open' with a small degree symbol and the word 'skin' underneath

As humanity progresses into the future, it's important to pay homage to where it all began.

Roman architecture is an innovation that is still widely admired and utilized in the modern world. Just like the stability that the foundation of a beautiful building can provide, Apricus Skin aims to do the same for you on your skincare Journey.

Text describing apricus as an adjective meaning sunny, having lots of sunshine, and related to Roman architecture. 
Design Goal
A collage of black and white and color images, text, and illustrations about the word 'apricus', including its definition as Latin for sunny and having lots of sunshine, along with images of statues, cherubs, flowers, and eyes, and words like timeless, historical, and sophisticated.

Brand Vision

My goal with this brand was to challenge the societal stigma around aging by drawing a direct juxtaposition between the "old" and the "young".

Utilizing classical elements inspired by Roman architecture and modern minimalism, I was able to bring to life a brand that dares to be different in a landscape of the beauty industry that steers away from the "old".

A digital mood board with four sections, each featuring images and text related to branding, typography, logo design, and color schemes, including classical sculpture, architectural columns, the moon, and text about the goddess Artemis. 
mood board

Using a neutral color palette and classical typography, I found the perfect way to represent historical design elements in a contemporary manner while highlighting the gender-neutral nature of Apricus.

digital mockups

The dark, monochromatic design of the packaging highlights the historical theme without losing touch of modern minimalism.

A jar of Apricus face cream and its packaging box are floating in midair against a plain light background, with shadows underneath.
A container and a box of Apricus face cream placed on a wooden surface with shadows and light streaks.

Credits

Digital Mockup
creativemarket.com/pmvchamara/6006649-Amber-Glass-Cosmetic-Jar-Mockups

Fonts
font.gooova.com/fonts/13541/ames-roman-font.html
harmonaisvisual.com/fonts/olive-figs-regal-classic-serif