Memoir Eau de Parfum

Brand Concept + Mockup

A black and white image of a person playing volleyball on the beach with ocean waves in the background.

Memoir Eau de Parfum is a perfume designed for the modern individual on the go. Whether it's that breezy vacation on the lake, your childhood backyard, or that first trip to NYC with your friends, Memoir replays your first’s. Transport yourself back to the simple memories with a simple spritz.

The nostalgic and comfortable feeling of the brand is mirrored in its logo. Imperfectly handwritten font paired with an elegant sans-serif subtext conveys the familiarity of the brand.

01 urban jungle
A collage of black and white photos and color swatches on a wall, with the words 'Urban Jungle' at the bottom, and various images including cityscapes, people, and a handwritten quote that says, 'New York is never a mistake.'

Mood Board + Packaging

Urban Jungle scent features minty notes of rosemary, floral deep rose, and spicy hints of clove. The fragrance perfectly describes the multifaceted, busy life of a big city — rejuvenating, chaotic yet beautiful all the same time.

A perfume bottle and its box both labeled 'Urban Jungle Memoir Eau de Parfum' are displayed on a gray surface. The box features a black-and-white cityscape photograph with the Empire State Building visible.
A bottle of perfume labeled 'Urban Jungle Memoir' next to its white box packaging featuring an urban cityscape with tall buildings and a clock tower. 
02 daisy meadow
A collage of photos including a picnic scene on a grassy hill with lemon drinks and flowers, a yellow Pantone color card, a flower field with daisies, a bathroom sink with daisies, and a glass jar. The word "Memolin" is written on the wall above the photos, and at the bottom, it says "Daisy Meadow".

Mood Board + Packaging

This scent features sweet floral notes of classic daisy, sweet honey, and fresh lemongrass. Daisy Meadow transports you to a serene field of daisies and reminds you of innocence and the simple life.

A perfume bottle labeled 'Memori' and its packaging box with a scenic meadow image, both on a gray background.
A bottle of Daisy Meadow perfume next to its packaging box, which features a photograph of a meadow with daisies and trees.
Collage of ocean and seaside photos with paper tape. Includes a sailboat, a person floating in the water, a hand holding a net of oranges, a staircase over water, a blue sky with clouds, and color swatches labeled 'Pantone 2905 C' and 'Pantone 571 C'. 
03 sea dive

Mood Board + Packaging

This scent features light, airy, and crisp notes of citrus, eucalyptus, and musk.
Inspired by a refreshing swim, its fresh and subtle notes remind us to take a deep breath, and dive into the unknown.

A clear perfume bottle labeled 'Memoin Ocean Dive' next to its white packaging box, which features an illustration of a person floating in water with leaves, against a plain gray background.
A perfume bottle and box with the label "Ocean Memory Eau de Parfum"; the box features an image of a person floating in a swimming pool surrounded by leaves.

Credits

Digital Mockup
www.behance.net/gallery/30531957/Perfume-Mock-up

Images
pexels.com

Logo Font
textfonts.net/jenna-jenkins-font.html